Hi, I'm 👋
Serena.

I'm a multidisciplinary designer from Kathmandu. I work across product design, UI/UX, graphic design, and illustration — usually somewhere between making things work, making them look good, and figuring out what makes them interesting.

Say hi ✌️ Based in KTM 🇳🇵

About me

I like making things. Full stop.

I'm Serena, a designer from Kathmandu and a Computer Science graduate from Taylor's University. My work sits at the intersection of design, technology, and visual creativity — from shaping digital products and interfaces to creating illustrations, graphics, and visual experiences.

I've worked across product and visual design, including product experiences at Watobu & Progressive Labs and graphic design at Jeevee. Having a technical background means I enjoy understanding how things work just as much as deciding how they should feel.

But design isn't the only way I make things. I sketch, illustrate, experiment with visual ideas, build costumes and props, and generally have a hard time leaving an interesting idea alone.

I like work with a point of view — whether it's a product, a poster, an interface, or something I made just because I wanted to see if I could.

Process

How I work.

UX first, UI always — but the problem comes first.

Research

Before opening Figma, I try to understand what I'm actually designing for. I look at users, their needs, pain points, business goals, and the context around the problem.

Structure & Flow

I turn messy problems into clearer experiences through user journeys, flows, information architecture, and wireframes. The goal is to make the product make sense before making it pretty.

Design

Once the experience works, I bring the visual layer in — UI, typography, visual systems, interactions, and prototypes. I care about the details, but they always have a job to do.

Test & Iterate

A design isn't finished just because the screens are. I use feedback, testing, and real product behaviour to find what isn't working and keep refining the experience.

Little wins

Highlights & recognition.

A few moments I'm proud of along the way — from a fast-paced design makeathon to being recognized by my team and my school.

Tap a card to see more photos from that moment. Add more filenames (comma-separated) to each card's data-images attribute as you add more photos.

Outside of client work

Also making.

Design doesn't really stop when the workday does. I sketch, illustrate, make costumes and props, experiment with graphics, and occasionally disappear down a creative rabbit hole.

Personal work, linked to my Instagram highlights.

Hi, I'm 👋 Serena.

I like making things. Full stop.

How I work.

Highlights & recognition.

Also making.

Want to see what I've been making?

Hi, I'm 👋
Serena.