Serena
Shakya.
All about creativity, designing and coming up with cool ideas. Making things better and more fun, one pixel at a time.
All about creativity, designing and coming up with cool ideas. Making things better and more fun, one pixel at a time.
I'm Serena, a designer from Kathmandu and a Computer Science graduate from Taylor's University. I work at the crossroads of aesthetics and functionality, building digital products that feel as good as they look. From shaping product experiences at Watobu & Progressive Labs to designing visuals at Jeevee, I bring a full-stack design perspective to every project. I don't just design for screens; I design for the people using them.
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HimCha is tea for healthy rituals. The brand combines Nepali philosophy of harmony with the rhythm of a young audience.
End-to-end design for a SaaS CX platform, covering product thinking, UI/UX, core branding, and marketing assets.
Interactive "Pause, Send & Win" gamified Instagram campaign for JeeVee to boost community engagemen
Multi-format digital campaign for the JeeVee x BOULT UEFA Euro 2024 partnership, creating stadium-themed graphics and motion assets
TasteBuds is a personalized food recommendation system designed as part of my capstone project.
